Blog

Unintended Consequences

If you’ve been in the business for five years or longer, you’ve seen the future!  And with the future came some unintended consequences for our industry.  Automotive innovations like automatic wipers and electronic transmissions have affected our ability to produce.  A simple thing like automatic wipers when the sensor on the windshield gets wet has […]

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BRANDING

What are you looking for? Equally important, what are your customers looking for? What separates you from your competition? What makes you unique, different, and innovative? It’s you! It’s your identity! It’s your “brand”! Watching the University of Oregon play the University of California in football, the announcer stated that Oregon’s “brand” had been developed […]

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Unlimited Clubs: The Gift That Keeps on Giving …All Year Long!

With the holidays right around the corner, many car washes are jumping on the gift card bandwagon. And rightfully so; gift cards translate into upfront cash and profits realized with each sale. However, why not take it one step further and implement a well thought out Unlimited Program? When properly done, an unlimited club is […]

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Why do you do what you do?

In recent conversations with both future and current operators, familiar topics always come up: Free vacs or not $3 car wash or not Prepping or not Auto cashiers or attendant You get the idea; there are more but this gets you thinking in the right direction. While I certainly have an opinion on most of […]

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Do you really care and, if so, what do you care about?

I’ve seen operators fixated on cost per car for chemical and it makes me wonder, should we care? The answer is, yes, you have to care, but let’s focus on what’s important. Consistency Be consistent! Make it the same application every time, the same chemical usage every time, and clean the same spots every time. […]

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Simplicity

A wave has been crossing the country for the last couple of years; maybe you have caught this wave and taken the ride, or maybe you are still trying to understand how it actually works. What is this wave you ask?  Unlimited Wash Clubs! DRB Systems recently held a seminar in Scottsdale, AZ entitled ‘Simplicity […]

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2014 Resolutions!

A new year is upon us, which means it’s time for the long-standing tradition of setting goals and resolving to better, both personally and professionally, in 2014. For those of us with businesses, it is a time to reflect on the previous year and set new goals for the upcoming year. As we look into […]

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The Intangibility of Marketing

As humans, we are naturally drawn to things we can measure and quantify. It is because of this human instinct that the Marketing world has been moving towards more measurable efforts. We need to know what worked and what did not so our marketing dollars are not wasted. While this makes sense, there are some […]

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Focus on the 100%

Far too many times I hear operators talk about adding something to the higher package to try and move customers up; or, when a new store is about to open, they start at the top package (which obviously includes everything they just purchased as wash components) and then start taking away equipment until they get […]

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Congestion

In the book The Simple Life by Thom S & Art Rainer, the authors talk about removing congestion from your life. Some synonyms of ‘congestion’ are to block, choke, clog, jam or obstruct; pretty heavy stuff, not only for your life but also for your business. In Jason Fried and David Hannson’s book Rework, they […]

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